What started off as a bet over a beer between two friends has now become an internationally recognised label and a dream come true for friends Leith Testoni and Jonathan Yeo of premium menswear label ZANEROBE. When asked how ZANEROBE came to be, they recall seeing a guy dressed in a hideous striped shirt and Jono betting Leith, who originally had the more prominent interest in fashion, that he couldn’t design a better shirt. In Jono’s words ‘it was on’.
The unique name was a joint decision between the boys; ZANE from Leith’s longing to be called it as a kid, and ROBE as Jono’s reworking of the French word ‘garde robe’ (an old piece of French furniture that held clothing). In just over a week a business name was registered, logo developed and a 6-8 piece shirting collection designed and hawked to a select few boutique clothing stores in Sydney. Within 2 years, ZANEROBE were presenting full menswear collections and stocking top Australian doors such as David Jones.
Today, the name has become synonymous with strength and masculinity and their ranges are well known internationally for their point of difference, quality workmanship and clever, bold designs. In recent times, the label has transformed and embarked on an alternate journeys with their collection designs, paths that explore the realms and nuances of fashion through music and art – a defining moment for the label as popularity for collections intensified globally. Ten years in, ZANEROBE is hanging in the cream of stores including Australia’s David Jones, Japan’s Barneys, the USA’s Nieman Marcus, Nordstrom, Saks and Bloomingdales.