for a long time we’ve concentrated on the best designs, fabric and product quality without thinking about the impact to our environment.

this changes today.

for a long time we’ve concentrated on the best designs, fabric and product quality without thinking about the impact to our environment.

 

this changes today.

 

Introducing our new Sustainable Sureshot Jogger

Crafted using responsibly sourced, low-impact fabric. Our signature jogger is now eco-friendly, same great fit and now much kinder to our planet. For every S / Sureshot we sell, we'll plant a tree to help to restore landscapes and reproduce natural ecosystems as best we can.

On the S / Sureshot we’re running a unique R / Turn fabric sourced and produced in Spain by Textil Santanderina in cooperation with Asutex. At each step of the fabric making process, all environmental care and consideration is adopted; use of sustainable cotton, self-power production, limited recycled water, reclamation of any chemicals and of course, a unique dye-color process that is much kinder to the environment. We’ve maximized our fabric using less energy at the least possible ecological impact.

One small side-effect is that the S / Sureshot has become a little more expensive but we assure you the environmental benefits far outweigh the incremental cost. Our aim is to revise more of your favourite styles over the course of the year in the same sustainable way plus continue to work on ways to reduce our impact on the environment. We’ve got alot of work to do but happy we’ve started the journey.

For more information on the fabric development of the S / Sureshot, refer to both the textilesantanderina.com and asutex.com websites.

 

Less water used in fabric production and dye process plus use of self-water treatment plant

Less energy used through vertical, circular and self powered production

Maximum reclamation of negative externalities for reduced environmental impact

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