Introducing our new Sustainable Sureshot Jogger. Crafted from responsibly sourced, low-impact fabric, our signature jogger is now eco-friendly. Same great fit but much kinder to the planet.
The S / Sureshot runs a unique R / Turn fabric produced by fabric innovators Textil Santanderina in cooperation with Asutex. Environmental care and consideration is adopted at each step of the fabric making process; use of sustainable-grown cotton, self-power production, limited recycled water, reclamation of chemicals and of course, a unique dye-color process that is much kinder to the environment. We’ve maximized our fabric using less energy at the least possible ecological impact.
There’s more. With every S / Sureshot produced, we’ll be planting a tree to restore degraded landscapes and ecosystems - many of which are exhausted due to the direct actions of apparel brands and the industry at large. Thanks to onetreeplanted.org for partnering with us on this initiative.
Plus, once you’re done with the S / Sureshot, we strongly recommend that you donate it to charity or re-purpose it. And for being so thoughtful we'll issue you with a 20% voucher for your next Sustainable Sureshot Pants. Just get in touch with us and show us how you've re-purposed them. You’re in good hands.
A small side-effect of sustainability practices is price - the S / Sureshot is a little more expensive but we assure you the environmental benefits far outweigh the incremental cost. Our aim is to revise more of your favourite styles over the course of the year in the same sustainable way plus continue to work on ways to reduce our impact on the environment. We’ve got a lot of work to do but happy we’ve started the journey.
For more info, read our Sustainability Charter and the goals we’ve set ourselves over the next couple of years.
Less water used in fabric production and dye process plus use of self-water treatment plant
Less energy used through vertical, circular and self powered production
Maximum reclamation of negative externalities for reduced environmental impact